White Label Paid Ads

Your agency.
My hands on the ads.

You bring the client. I manage the campaigns. Your name stays on everything. I work with you – not around you.

What is white labeling?

White labeling means I do the work and you take the credit. Your agency signs the client, manages the relationship, and puts your logo on every report. I run the campaigns behind the scenes – invisibly to the end client. They never know I exist unless you decide to tell them. It's a common arrangement that lets agencies take on more work without adding headcount or risk.

What I manage.

Twenty-plus years of paid search. I've run campaigns in almost every niche you can name.

Google Ads

Search, Shopping & Display

Full campaign management – strategy, build, optimization, and monthly reporting. Clean tracking from day one.

Microsoft Ads

Bing & Partner Network

Often overlooked. Sometimes the best ROI your client will ever see. I know it well.

Meta Ads

Facebook & Instagram

Awareness through conversion. Creative strategy, audience testing, and full-funnel thinking.

Other Platforms

LinkedIn, TikTok & more

If the audience is there and the offer makes sense, I'll figure it out. I follow the data.

How it works.

Simple. No contracts. No drama.

1

You land the client

You handle the sale, the onboarding, and the client relationship. That's your lane and I stay out of it.
2

You brief me – we talk it through

Tell me the business, the goal, the budget, and the platform. Email is my default, but a call works too if that's easier. Whatever gets us moving fastest.
3

I build and manage the campaigns

Strategy, setup, tracking, optimization – all of it. You'll never need to touch the ad account unless you want to.
4

You get clean reports every month

I send you the numbers. You put your logo on them. Your client sees exactly what they're paying for – and so do you.

What I won't do.

The things agencies worry about. Let's get them out of the way.

✦ I won't contact your client directly. I work with you. You work with them. That line doesn't move.
✦ I won't pitch them on Fogg. They're your client. Full stop.
✦ I won't take on their direct competitor.^* One client per industry per market. If I already work in their space, that knowledge works in your favour, not against you.
✦ I won't go dark. You'll hear from me within one business day.^* Every time.
✦ I won't pad the hours. Transparent capitalism – every hour accounted for, every dollar explained.^*
✦ I won't mark up ad spend. Your client's budget goes directly to the platform. None of it passes through me.

Who's actually doing this.

Just me. That's the whole team.

I'm John Lowry. I've been running paid search since 2004 – Google AdWords era, before most agencies had a PPC department. I started Fogg Industries in 2008 and I've run it solo ever since.

No junior coordinators learning on your client's budget. No account managers playing telephone between you and the person actually in the account. You deal with me. The campaigns are built by me. That's it.

I keep a small, deliberate book of clients. If I take on your work, it gets my full attention – not whatever's left after a team meeting.

Download my résumé (PDF)

20+ years of paid search. $3M+ in managed spend. The full picture.

Let's talk about what you need.

Email me or give me a call. Tell me about the client, the platform, and the scope. I'll tell you honestly whether it's a fit. No pitch. No pressure.

One business day reply time* · (403) 473-4735 · Full disclosures & terms →

Your agency.My hands on the ads.